Planet Argon Company Goals

This page explains Planet Argon’s 3-year and 1-year company goals and how the Engineering Team will help the company achieve those goals.

This page also includes a list of our current Team Initiatives, with links to their relevant pages in this handbook.

Company Goals

3-Year Strategy

Our 3-year stragegy looks forward to July 2026, setting fiscal and organizational goals for the company and providing measurables and roadmaps to keep us accountable and ensure we meet these goals.

Fiscal Goals

• Target Revenue: $3.5m to $4m
• Profit: 25%
• Fixed-Cost Project Revenue: 20%

Organizational goals

Goal	Reasoning
1. We have self-organizing teams with multiple PMs	To better focus on client needs and sales opportunities by spreading the project management work among different teams
2. We have documented a scheduled role advancement plan for teams	To ensure developers know what is expected of them within their role and understand what it will take for them to advance to their next role
3. We have a more geographically diverse set of clients	To ensure that we will not be overly impacted by regional economic conditions
4. We are seen as a great example of an organization that can sustainably recruit and retain developers and contractors of varying skill levels	To open up more opportunities for people entering our industry

Measurables

Measurable	Reasoning	Related Goal
Team-reported DX snapshot scores are at or above 90% of industry standard	High or upward-trending scores show movement towards creating the satisfying and inclusive work environment we aim to be	4
Current team has completed one 18-month Scheduled Role Advancement Plan	Completion of role advancement plans ensures developers understand the responsibilities of their current role and what’s required of them to advance	2
25% of sales opportunities are via referrals	Referral-based sales demonstrate the value we provide to our clients	Revenue goal
25% of opportunities are via outbound sales	Outbound sales leads demonstrate our ability to proactively attract clients	Revenue goal

1-Year Strategy

Our 1-year stragegy looks forward to July 2024, setting fiscal and organizational goals for the company and providing measurables and roadmaps to keep us accountable and ensure we meet these goals.

Fiscal Goals

• Target Revenue: $1.7m
• Profit: 25%
• Project-Based Revenue: 50%

Organizational Goals

Goal	Reasoning
1. Hire a FT/PT Junior Project Manager	To allow us to better scale our project management resources and take on more projects
2. Rank in Inc.com’s “2024 Best Places To Work” list	To demonstrate our continued dedication to fostering a satisfying, enjoyable, and healthy work environment
3. Reduce our cost to produce the Maintainable podcast	To generate revenue to help cover some of the costs of producing the podcast
4. Centralize client/developer tools	To reduce costs for the company and reduce the number of tools we are asking our developers and clients to use
5. Reduce the number of sales/marketing apps we use	To reduce costs for the company and consolidate our client details and contact infomration into a single location
6. Replace the annual Rebase with structured quarterly events	To increase engagment with the team, simplifiy scheduling, and encourage contractors to participate in one event per quarter
7. Increase our clients’ technical knowledge	To increase sales by encouraging clients to come up with new project ideas or feature requests
8. Improve our sales process and materials	To attract more qualified leads and improve sales conversion rates
9. Launch a new version of the Rails community survey	To improve the way we show survey data and the history of that data
10. Simplify dev environment set-up	To create a scalable, reliable onboarding process for new developers
11. Create a uniform deployment process for client projects	To make it easier and faster for more developers to deploy projects safely and more often
12. Ensure clients use templates when creating new issues	To guarantee necessary context and requirements are provided on each issue
13. Audit client spends on project tools and utilities	To demonstrate our value by reducing their costs of doing business
14. Re-launch webinars, seminars, coaching	To supplement project-based revenue by offer a fixed-cost service with a lower price point

Measurables

Measurable	Reasoning	Related Goal
Team-reported DX snapshot scores are at or above 75% of industry standard	To demonstrate advancement towards the completion of 3-year goal #4	4
Launch and host 4 new services or products	To diversify our revenue sources and offer more entry-point products that can be later converted to retainer clients	8, 14
25% of opportunities are via outbound sales	Outbound sales leads demonstrate our ability to proactively attract clients	Revenue goal

Team Initiatives

Our team initiatives are goals identified by the engineering manager and discussed in the Engineering Team Meeting. The manager owns each, but parts or whole initiatives can be delegated to individual or multiple team members.

Initiative	Reasoning	Progress
1. Move all project repos from Bitbucket to Github	Using just one version control tool reduces task switching and allows developers to become more skilled with that specific tool	✅✅✅✅🔲
2. Move CI/CD Pipelines to GitHub Actions	Using just one CI/CD tool reduces task switching and allows developers to become more skilled with that specific tool	🔲🔲🔲🔲🔲
3. Increase code coverage across all project repos	Improving test coverage will improve the stability of our client applications and give devs more confidence when deploying code	✅🔲🔲🔲🔲
4. Standardize QA Process in SDLC	Designing an official QA process will lead to more stable and robust client apps	✅🔲🔲🔲🔲
5. Standardize Deployment Safeguards	Implementing deployment safeguards will allow more developers to deploy their work confidently and will allow for easier rollback should bugs be introduced to production	🔲🔲🔲🔲🔲